NAOSA Gold Standards of Professional Practice

Senior Living Consultants/Brokers



Each member profession of the National Association of Senior Advocates has a standard of guidelines that our members must abide. We call these the NAOSA Gold Standards of Professional Practice.

Senior Living Consultants/Brokers



The goal of the NAOSA Gold Standards of Professional Practice™ in Senior Living Consultants/Brokers is to ensure the consumer receives full disclosure as to how the brokerage or individual is compensated, is met in person and is referred  to the appropriate solution that meets his or her needs. With the exception of government agencies, there are two financial models under which senior housing placement agencies operate:


1. Fee based Consultants:These companies may include a geriatric case manager, attorney or other company specializing in senior housing. These consultants charge a fee directly to the client for services rendered.


2. “No-Cost” Brokers/Consultants: The vast majority of nationally known companies specializing in senior living placement are compensated by the actual retirement community, assisted living community or skilled nursing center. In general, these companies do not charge the client. Instead, they operate as a broker for these communities.


Which Model is Better? It is up to the consumer to choose which is a better option. If a "no-cost" consultant is chosen, the consumer must understand that the consultant does not represent all options in the area. With the exception of NAOSA Members, these consultants may not refer a client to a community that does not offer compensation. On the other hand, the consumer should not assume that "fee-based" consultants have expertise in all options and communities in the area.


NAOSA Gold Standards of Professional Practice™: 


1. Senior living brokers must meet with each client before making recommendations.


2. The broker will provide full disclosure on how the company or individual is compensated.


3. The consultant/broker will always refer a client to a community based on need and not compensation. If a client has a specific need or desire that a NAOSA member consultant and its network of communities cannot fulfill, the member consultant will disclose this fact and refer the client to the appropriate resource.


Are you a professional in the senior living/consultant field? We welcome your constructive input to assist in the protection of all consumers. Please contact us.

National Association of Senior Advocates, Benefit, LLC


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